Mix Colour

Selecting Excellent Colours in Designing for the Internet

Designing for the web involves plenty skilled disciplines from layout to type and colour. Colour is particularly significant because it provides the first impression to the user. the right colours can create a good experience for the user, while incorrect colours can have an adverse affect.

To build a good site, the web designer should know how colours can affect people. people subconsciously react to colours & associate them with different emotions and feelings.

Colours don't only bring up emotions & feelings that could influence how a website is seen but they can also be cleverly utilised to direct users to specific sections of your site.

Every colour that you can think of can be used on the internet these days, which means that picking the right colours can be an overwhelming task. here's a swift summary of how some colours can evoke certain reactions.

Yellow can be associated with hazard, hope, friendliness & riches. used in moderation, it can be utilised to highlight sections on a webpage.

Green is a good colour to use to make a relaxed & calm website, it is linked to mother earth, jealousy, wealth & the organic.

Blue is linked to corporate, strength, water & harmony & the paler blues could be used in designing websites to create a cool effect.

Associated with feelings of cold, royalty, peace & air, blue is the most popular colour for corporate sites. It creates the opposite reaction to red.

Green represents nature, environment, peace & luck. Green is a effective colour to use for a calming effect.

Standing for joy, happiness, warning & energy, yellow has a similar impact to red, although it is not as preferred. to can be used to emphasise areas of a site. However, if too much is used, it can be an overpowering colour.

Stirring up feelings of style, modernism, fashion & sophistication, grey is commonly used on areas that cover fashion, design & tech.

Purple is a mix of red and blue. it has the highlights of red, although it has more vibrant properties than blue. It stirs up thoughts of royalty, religion & luxury. However, it's not a common colour in web design.

Brown represents confidence, reassurance, dirt & poverty. like green, it could be used to make a website feel relaxed & calm. it is really popular with sites to do with nature.

Purple can be a really rich colour & it is associated with religion as well as wealth & royalty. It does not is not so popular as other colours in website design however, if used effectively, it gives a website a sense of refinement.

Knowing what the colours symbolise & their power can be a great benefit when designing sites. by knowing about the target audience, website designers can being thoughtful with the choice of colours that link to the end user thus making the site appealing and attractive. E-commerce places can be improved by guiding the user to the buy now button by drawing attention and creating contrast.

About the Author

Jordan Chummurra is a professional web designer who enjoys website SEO as well as providing clean web designs.